Consumer Psychology and Behaviour Design

Coding User Data: Turning Raw Feedback into Gold (Without Losing Your Mind)

Gary van Broekhoven

Published on: 17/04/2025

Discover how to code user data for powerful insights using frameworks like GRAMS, thematic analysis, and Excel. Make sense of interviews, spot patterns, and boost your product decisions.

Consumer Psychology

Decoding User Insights: The GRAMS Secret

Gary van Broekhoven

Published on: 30/10/2024

Finding patterns in user interviews can be tricky. My GRAMS framework—Goals, Reality, Alternatives, Meaning, Solutions—offers a structured approach to understanding users deeply. Curious to learn more? Let’s explore!

Behaviour DesignConsumer Psychology